There are never many clients, this is a fact. Even if today you have enough of them, this does not mean that it will always be this way: competitors are not asleep, the approach to marketing and promotion is changing. Today you need to fight for every buyer using all available methods. In today’s article, we will tell you why you are losing customers and how to avoid it while apply to ux developer for hire.
The first thing that a potential buyer of your online store sees is a website on the World Wide Web. It may fall off already at this stage, if something is wrong with the resource. Let’s consider the main problems that may arise with the site.
Such a design
Visual perception is basic in humans. 80% of the information we receive precisely with the help of the organs of sight. If a person, having entered the site, stumbles upon broken geometry, flashy eye colors and terrible small fonts, he can close it without even starting to search for a product. Believe me: the customer now has a huge choice, besides, most buyers are spoiled by care and service. It is easier and faster for a person to open the next page than to wade through the jungle of incomprehensible blocks, inscriptions and sections.
Let’s say everything is in order with the design: soft pleasant colors, convenient arrangement of blocks, and everything else. The client starts looking for the goods he is interested in in order to place an order. But then an ambush awaits him. The site consists of many sections, subsections and sub-sections, which you can get confused about. The poor guy is looking for a search button, but there is none. Well, or there is, but hidden so that you can’t find it with a running start. After several unsuccessful attempts, the buyer, now a former, leaves your resource and never returns to it.
The site is on the last lines of search results
Well, this is generally a disaster. Even if you have a super site with a perfect design and user interface, no one will see all these delights. 67 percent of users do not go past the second search page. If you are not there, they simply don’t go to the site with https://fireart.studio/hire-front-end-developers/.
Excess widgets and add-ons
Imagine: a customer visits a website, and a dozen incomprehensible windows instantly open there. In all corners there are some kind of callback buttons, a chat window and a countdown timer. All this flickers and dazzles, and besides, closes the main blocks of the menu. To complete the picture, the screen goes blank and a pop-up window appears with some kind of special offer, and stupid music starts playing in the background. What does the client do in this case? That’s right: he runs from such a site, dropping his slippers.
Slow loading of pages
Also very annoying for the user and serves as a trigger to leave the site, and forever. Even the slightest delay in loading – and you lose another client.
What to do?
In order to avoid all of the above troubles, the site needs to be optimized on all fronts. Work out the design and menu: the user should find the product in 3-5 clicks. Do not get carried away with additional windows and use them in moderation. Drag the resource to a more powerful engine to make everything fly. Well, start optimizing for the work of search robots in order to improve the position of search results.
A large proportion of customers fall off at the stage of communication with the sales manager. It seems that everyone understands: he must be polite, calm and benevolent. However, the manner of communication is far from the only thing that is required of the manager. So what do customers dislike about your sales force?
Rudeness, audacity. If the manager talks through clenched teeth, gets personal or is downright rude, the client will never communicate with him. It is unclear how such a character came to you at all. There are certain rules and etiquette for communicating with the buyer.
The manager is incompetent in technical matters. It is unlikely that politeness and friendliness will help much if the employee does not understand anything about the range of goods and cannot answer an elementary question from the client. He should know everything: how many megapixels this camera has, what processor that laptop has and how many parts and this Lego set. If the buyer knows more than the manager, this is not ice.