So you have made up your mind to buy a canopy tent for your outdoor advertising purposes. Then, if you are using the product for the very first time, you may not know how to start. You may have a fair idea of how the tent will look like, but you cannot decide whether the tent would have an eye-catching design and ensure maximum visibility at your next event.
According to an article published in Entrepreneur, outdoor advertising is winning and you must make the most out of it.
You need to create the best impression of your brand on your prospects and stand out at your next event. Here is how:
- Staying prepared with the logo print
Many times, businesses though invest in a quality canopy tent but end up with a poor-resolution logo. The images and screenshots are of bad quality and therefore, it is challenging to print an eye-catching business logo on the canopy. That is why you need to request a vector file from your logo designer or for that matter, an editable image. It will ensure that when the logo is printed on the canopy, it looks distinct and appealing. Remember the design and presentation matter a lot when it comes to using a canopy tent for your next business event.
- Pick out the canopy frame carefully
Some end choosing canopy frames that are available at throwaway prices because they want to use all the money on custom canopy design and print. Then, if you choose a poor-quality frame, the product will not last long. These days, people are smart and they can make out the difference between a cheap and a first-rate commercial canopy tent.
When you choose a quality frame, it also reflects on your brand image. Realize that you will get what you pay for your outdoor advertising material and therefore, make an investment smartly.
- Make design the key point of attraction
You need to choose the best design for your canopy tent for maximum visibility at your upcoming event. Look closely where you would include your logo and punch line on the canopy tent. When it comes to a fully-printed custom tent, it features eight different places, four valances, and four peaks, where you can include your brand logo and tagline.
It is true indeed that the peaks are higher and ensure maximum visibility, but that does not mean you will not pay attention to the valences. It’s possibly the first thing people will notice when they visit your trade show and therefore, make use of valances strategically.
- Color is king
Colors evoke different emotions or feelings, be it happiness, hunger, or excitement. Therefore, you need to use colors in your canopy tent that matches your brand theme. Use bold colors to make your tent stand out from the rest. You can use yellow to evoke a feeling of positivity and attract more visitors to your booth, thus ensuring maximum foot traffic.
When it comes to canopy tent design and visibility, unleash your creative side to pique audience interest. Make your brand logo, tagline, and colors noticeable.